“Do what you love,
love what you do,
and deliver more
than you promise.”
Harvey Mackay


STRATEGY
INNOVATION STRATEGY
Changing your organization requires courage, strategies, and the right capabilities.
I help leaders define their innovation strategy, identify growth opportunities, and build the capabilities to execute bold ideas. From designing new business models to launching innovative services and driving transformation, I guide organizations in turning vision into reality.
- Develop innovative and effective organizational processes
- Shape how your organization evolves and is perceived
- Foster a clear, shared culture of innovation
- Test and refine your vision, mission, and strategy
- Make innovation a lasting organizational habit
Strategy sprint
Blue Ocean Sprint
ORGANIZATIONAL SHIFTs

BUSINESS
ORGANIZATIONAL DESIGN
Designing disruptive services requires a motivated and aligned team.
Innovation thrives in teams that embrace adaptability and experimentation. I coach mono- and multidisciplinary teams as both a facilitator and an expert in work experience design, helping them build a positive, collaborative environment, both in-person and online. By fostering smart interactions and aligning teams around clear, common goals, I enable organizations to turn strategy into action.
- Structure agile projects for flexibility and impact
- Align teams on roles, responsibilities, and collaboration
- Design exceptional customer experiences
- Enhance cooperation and communication across functions
- Define and implement strategic goals (OKRs and KPIs)
design & Agile sprints
CULTURE & BEHAVIORAL DESIGN
okr & Goal Setting
EMPLOYEE Experience workshopS

TRAINING
INNOVATION COACHING
Learning new skills is not a cost, is the key to your competitiveness.
I design tailored learning experiences and growth paths, facilitating online and in-person workshops on innovation, strategy, and design. Whether you need to build internal capabilities, foster collaboration, or develop engaging courses, I provide the methodologies, structures, and tools to ensure effective knowledge transfer and meaningful interactions.
- Build and sustain a culture of innovation
- Apply design thinking to solve business challenges
- Generate bold ideas and design competitive services
- Harness the power of distributed innovation
- Master storytelling to pitch your business effectively
Design Thinking coaching
innovation
workshops
Pitch coaching
Open Innovation Challenges
Clients























“Culture eats strategy for breakfast” – Peter Drucker
Unlock the potential of your organization discovering and leveraging its culture for strategic purposes in a powerful and time-boxed sprint. Improve your strategy effectiveness, communication, and related engagement.
“Create. Don’t compete.” – Renée Mauborgne and W. Chan Kim
Uncover new opportunities in a world overcome by competition, find your sweet spot and create your distinctive market niche following the famous Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim.
Sprint model developed by Elisa Guardabasso, Pamela Smith, Alexander Bock, and Marcus Liehr.
“Give people prompts when and where they have the ability and motivation to act” – BJ Fogg
On one side, Detect and understand the needs and behaviors of your customers to create outstanding customer experiences. On the other, learn about your organization’s behavioral footprint to begin successful business and digital transformations implementing long-lasting change.
“Scrum is simple, not easy.” – The SCRUM guide
Apply a lightweight framework (SCRUM) to your development strategies. Address complex problems with sprints, short and time-boxed periods when a team works to complete a specific amount of work. Getting sprints right with the support of a facilitator (SCRUM Master) will help your team deliver better solutions with fewer headaches.
“Great innovation is built on existing ideas, repurposed with vision.” – Jake Knapp
A Design Sprint is a unique process for validating ideas and solving big challenges through rapid prototyping and testing ideas with customers. Following a clear goal, it allows to unlock creativity and generates testable hypotheses. Pretotyping supports the process by helping the team build the right “IT” before building “IT” right.
“The majority of meetings should be discussions that lead to decisions” – Patrick Lencioni
The Lightning Decision Jam (LDJ) helps you replace all open-ended, unstructured meetings with a clear process. Instead of never-ending discussions and constant back-and-forth, this simple step-to-step experience encourages creativity and fosters innovation.
“A successfully managed Employee Experience increases engagement as well as work productivity” – Volker Jacobs
EE represents the journey of people inside an organization, and it is a powerful tool to recognize them as the greatest asset of a company. The way employees experience work has a critical role in the overall success of the business, and it influences an organization’s ability to navigate disruption, transformation, and economic uncertainty.
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – Tim Brown
Learn how to identify hidden needs by having the innovator live the customer’s and user’s experience. Design, test and prototype disruptive services and products that are desirable as well as feasible and sustainable. Use creative tools and techniques to explore and validate the right problems before building wonderful solutions for needs that do not exist.
“The customer’s perception is your reality.” – Kate Zabriskie
Customer experience is how a customer perceives your services across every interaction they have with your brand and company. Master the frameworks and tools to create great customer experiences, uncovering the journey of your customers and their current pain points.
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
Learn how to understand and connect to your audience, structuring clear and impactful stories. Inspire and share your vision effectively with your stakeholders. Turn your presentation and speeches into meaningful messages.
“Companies have gotten worse at innovation, seeing a 65% decline in returns on their R&D investments” – Anne Marie Knott
Stop relying only on your internal knowledge and discover new sources of innovation. Open innovation challenges are competitions where multiple stakeholders cooperate to find inspirational solutions to complex problems. Cross-pollination and cooperation among experts and users disclose unlimited change potential.